The Course

The Foundation year introduces you to a wide range of issues relevant to today’s sport industry such as coaching methods, women in sport, sport policy in the UK and overseas and community sport development. Additionally, you will have the opportunity to gain experience in a range of sporting activities giving you the opportunity to complete performance and coaching awards. The year prepares you for the study of sport policy, sociology, management and coaching which are core areas within the final three years of the award, delivered at the Stoke Campus of the University.

One of the key attractions of year four is the part-time placement opportunity students undertake in their final year (running over the two semesters) whereby you will gain valuable vocational experience in an area of potential employment of your choice. In terms of strengthening your employability further, as part of your final year you also have to complete a dissertation project which can focus on any area of sports development and coaching. Thus, by undertaking both of the above, you can direct a large part of your final year towards the area of employability you feel passionately about.

Entry Requirements

We welcome applications from people with a variety of qualifications, skills and experience. Applicants are individually assessed. However, a typical A level or 6 unit BTEC National award offer will be 80 UCAS tariff points.

Teaching and Learning

The Sports Development and Coaching award aims to develop in students an ability to apply research in the social sciences to the policies and practices within the sports development and coaching context. The Sports Development and Coaching award aims to produce students able to employ strategic planning and development planning skills in analysing, understanding and addressing the development needs and intentions of sports organisations. The final level placement may require CRB approval.

A range of learning and teaching strategies will be employed to suit the various types of learner, and to meet the needs of the specific learning outcomes of the modules. Typically the Sports Development and Coaching award modules employ lectures that are supported by smaller-group seminars, workshops and coaching practicals which are led by experienced staff. Students are actively engaged in these sessions. Students are also given independent learning activities. Where appropriate, student learning is supported by materials, tasks and activities, which are provided via a virtual learning environment. The balance of lecture to tutorial/seminar/practical time is a deliberate attempt to allow theoretical and generic knowledge taught in lectures to be given context and meaning in real-world scenarios, which are achieved through the use of case studies (Marketing and Sport Policy level 5), research data (Social, Cultural and Historical Aspects of Sport level 5), the students’ own experience (Employability modules at levels 4, 5 & 6) and discovery learning or experiential approaches (Sports Coaching level 3 & 4).


A range of assessment methods will be used throughout the 4 levels to assess the learning outcomes. Students at each level will be required to complete a variety of sports specific assignments. Students will be assessed in their ability to, for example, demonstrate competency in applying relevant sports coaching techniques (Sports Coaching at levels 3 & 4) (practical), give oral presentations (UK and Global Sport in Development at level 6), write essays (Social, Cultural and Historical Aspects of Sport a level 5 module), analyse sport specific movements (Acquisition, Analysis and Coaching of Sports Skills at level 5), write reports (Placement: Sports Development and Coaching at level 6), and work under examination conditions (Social, Cultural and Historical Aspects of Sport a level 5 module).

Employment Opportunities 

The purpose of this Award is to produce graduates with critical and in-depth knowledge of current issues relating to sports development and coaching. The Award provides the necessary theoretical underpinning and practical competencies for individuals to work professionally in this developing area. The Award requires students to study general subjects within sport and exercise, which underpin sports development and coaching (such as coaching, policy, management and sociology) as well as developing key transferable skills. These skills are embedded in the Staffordshire Graduate attributes and developed within the research and employability modules at levels 3, 4, 5 & 6.

Click here for more information, and to apply.