National Skills Challenge

Today, over fifty Business students took part in the National Skills Challenge, in association with NatWest. Creating brands, designing marketing, coming up with a comprehensive business plan; the challenge required our students to draw on a varied bank of skills and experience.

In small groups of three or four, students were asked to create a new business brand in response to a set brief:

a new university based abroad.

From calculating costings, to devising logos, tag lines, mission statements and growth strategies the students worked together to create unique and innovative ideas that impressed the Challenge’s facilitators.

After a morning of team work and creativity, the students each pitched their concepts to the rest of the group, the College’s Business teachers and the Challenge’s facilitators. With impressive confidence and business savvy, the groups shared their well-researched ideas, which included detailed curriculum plans, projected revenue and overhead costs.

The National Skills Challenge was designed as an extracurricular opportunity to encourage the development of entrepreneurial skills amongst 17 and 18 year old students. Our students enjoyed getting involved with the Challenge, they rose to the tasks set and learned a great deal about creating and pitching a successful business.